What is Digital Signage?
Digital signage is the generic term for displaying information to a targeted
audience, at a selected location and moment using digital screens. Digital signage is THE way forward for customer communications in the 21st Century.
Digital signage, also known as digital sign, digital place-based media, digital screen network, narrow casting, and electronic billboards, is a network of signs that use digital displays to communicate with target audiences in designated locations by high-quality video, audio, animation, graphic, and text. Unlike TV and radio broadcasting, digital signage network is the most suitable advertising platform for niche marketing or target marketing.
Digital signage is used in department stores, schools, libraries, office buildings, medical facilities, airports, train and bus stations, banks, auto dealerships and other public venues. If the display is connected to a computer, the data on the screen can be updated in real time by means of an Internet or proprietary network connection. Data transmission and storage are streamlined by compression to minimize file size. The system can employ multiple screens if an extra-large display is desired.
Digital signage is a centrally controlled, material distribution platform by which to playback digital content to one or several displays or screens. Digital signage screens are utilized for the relaying of any number of kinds of information; live weather, news, TV, menus, flights, calendars, adverts for example.'Digital signage is best described as a kind of digital display that reveals television programming, menus, information, advertisements, and additional messages. Digital Signage (frequently using technologies including LCD, LED, OLED or projected images to exhibit content) can be seen in both public and private environments, including retail stores, hotels, restaurants, and company buildings, amongst other places.' Source: Wikipedia.Digital signs are used within several businesses, the most prominent and eye grabbing are generally retailers using it in store windows or to promote special offers and inventory. However hotels, senior living communities, stadia, arena, conference venues, schools, schools, universities, neighborhood councils, authorities , hospitals, GPs and businesses around the globe also use signage; used to provide staff communications messages, information for guests, residents and traffic or a branded TV channel.KEY TECHNOLOGIES TO CONSIDERAs a tech, it integrates a number of key facets, which when delivered together properly produce excellent results, this comprises;Media Players and Set Top BoxesSystem-on-Chip DisplaysStandard Displays and ProjectorsSoftware Content Management System (CMS)Network InfrastructureWell designed, professional contentMeeting Room Booking Systems and SignsKEY FEATURES TO LOOK OUT FORCrucial features of CMS platforms include; SAML, LDAP, Active Directory)Zoning and Screen GroupsPlaylist Creation and ManagementContent InteractivityKEY SOLUTION TYPESCommunications DisplaysInfotainment -- graphics and live TV or videoMenu BoardsPublic Promotion and Advertising ScreensSocietal and Exotic WayfindingRoom BookingVideowallsAs you can see, there's a lot goes into a setup hence asking the question'what is digital signage?' Is a really valid and important one.The reason digital signage has become so popular is that it engages with the audience in a better way than static signage. Moving images, visually striking pictures and the ability to refresh the message instantly make it even more captivating. Through digital shipping an organisations ensures that signage screens appear exciting, up-to-date and applicable.Digital signage was seen as a technical tool requiring the support of an IT team. However, CMS platforms are now designed with all the needs of a promotion or communications group in your mind, enabling simple control and updating. While there are still some intricate integration work necessary to supply the solution implementation, day-to-day operation shouldn't longer be a technical obstacle.Digital signage networks may be as complex or as straightforward as you like, scaling from control of a single, a couple of displays up to however many you can handle. Zoning features allow you to send the same content to multiple displays or to only a few.WHY TRIPLEPLAY DIGITAL SIGNAGE? Tripleplay operates out of a standards-based server platform using solid state media players. This approach makes our solution cost effective, powerful and eliminates the requirement to manage a large estate of windows-based PC players.Our digital signage solutions can also be managed from any web browser via notebook, tablet computer or IP enabled mobile device. In addition they have instant one touch override of screens empowered through our events motor, permitting instant rebranding or effort launches.We incorporate seamlessly into our own IPTV and video on demand stage. This implies that by investing in a Tripleplay digital signage system you're also opening up the prospect of conducting an IPTV system and a video source library in precisely the exact same server.Tripleplay is part of a family of technology companies, each with its own special platform. As part of this group we've got a standalone media player and CMS solution called ONELAN. Uniguest is our expert hospitality and hotel digital signage platform. What is digital signage? It can be whatever you want it to be. Contact now for more information or to speak to a member of our sales team.