Is your digital content driving interest and engagement or leaving the audience unimpressed? An Intel study found that digital communications capture 400 percent more views than static signage. But not all digital content is created equal. There are myriad of digital communications strategies and as technology advances, so do the capabilities of content. Less than…
All retailers know that the holidays are both rewarding and challenging. They can make a lot of extra sales, but they also have to compete with online retailers such as Amazon. With all this competition, retailers need every advantage they can get. Many retailers are embracing digital signage to not only boost sales, but also…
Many end users approach digital signage adoption carefully, because it is very easy to break the bank. It’s easy to sink a lot of cash into an expensive 4K or even a 3-D solution only to realize you don’t have much leftover for content creation or software to power that content. When picking up the…
To be successful in the highly competitive real estate industry, agents are looking to enhance their customer relationships by utilising technology to provide increased flexibility. Adopting digital media positions an agency as an innovative market leader and is a powerful, cost effective tool for communicating with current and prospective customers. As consumer markets continue to…
In the era of everything going digital, it should come as no surprise that advertising, including traditional signs and billboards, is eager to get in on the action. As the use of physical advertising continues to taper off, digital signage is rising, and, according to Digital Signage Today, this is due to three benefits not offered by…
Free is one of the oldest tools in the marketing sales kit. Get your first one free! Buy one, get the next one free. Start your free trial today! You know the drill. And you likely know that in most cases, it’s not really free. There’s a catch. Or a limitation. This is not a…
“Auld Lang Syne.” We sing it as one year ends and the next begins, but do you really know what it means? The title and key phrase of a 1788 Scots poem by Robert Burns, the phrase “auld lang syne ” literally translates as times long past, old long since, long, long ago, days gone…
The digital signage landscape is always the same, but also changing at the same time. You are always going to have a display, content and a way to control the content, but the ways in which digital signage can reach audiences are changing all the time. It is absolutely necessary to stay on the cutting edge…
Digital signage is the generic term for displaying information to a targeted audience, at a selected location and moment using digital screens. Digital signage is THE way forward for customer communications in the 21st Century. Digital signage, also known as digital sign, digital place-based media, digital screen network, narrow casting, and electronic billboards, is a network…
Digital signage is a sub segment of signage. Digital signages use technologies such as LCD, LED and Projection to display content such as digital images, video, streaming media, and information. They can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants, and corporate buildings etc., to provide wayfinding, exhibitions, marketing and…
