HYDERABAD, India, Dec. 26, 2019 /PRNewswire/ — According to new market research report by Mordor Intelligence, the market for Digital Signage is expected to grow at a CAGR of 8% during the forecast period. The growth in transport networks, public infrastructure, and new commercial buildings, particularly in developing economies is creating more opportunities in this market.
Digital signage happens to be a sub-segment of signage. Technologies, like LCD, LED, and projection, are used in digital signage to display digital content such as images, video, streaming media, and information. Digital billboards are used in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants, and corporate buildings, etc., for wayfinding, exhibitions, marketing, and outdoor advertising. The scope of the report includes insights into the solutions offered by major players, including providers of hardware, professional services, and integration solutions. The study comprises insights into various end-user-based applications such as commercial, industrial, institutional, etc. It also emphasizes on signage products, such as kiosks, billboards, signboards, etc.
Download a free sample of the report on Digital Signage Market
Highlights of the Market:
- Digital signage is being used in and on all modes of public transportation to attract the attention of on-the-go viewers, providing the real-time location, and context awareness related to traveler information and advertising. Moreover, it is fast becoming a standard in many educational facilities, with schools and corporate campuses facilitating digital signage systems.
- The reduction in the prices of LED/LCD systems is the major factor helping it penetrate the high growth regions across the world. Additionally, in the commercial space, LED-based signage boards offer durability and ruggedness in addition to greater visibility, compared to that of traditional lighting arrangements. Rapidly dropping prices for LCD screens have led to an increasing number of installations of digital signs.
- There are numerous advancements within the digital signage technology industry that sign manufacturers are paying attention to. These include higher resolution LCD screens and LED message centers, which have iPad control and programming, emergency alert systems tied directly to IPAWS (Integrated Public Alert and Warning System) managed by FEMA, and live RSS feeds for news and weather.
- Another significant trend is the push toward direct-view LED displays to create a more immersive and awe-inspiring experience. Direct view LED panels are highly customizable and can create experiences that encircle the audience or create architecturally captivating focus points.