If you’re finding it hard to keep up with the pace of artificial intelligence and the Internet of Things, don’t expect it to get easier. At left, moderator Sue Marek of SDxCentral poses questions about 5G to Cristiano Amon of Qualcomm, Qi Lu of Baidu and Hans Vestberg of Verizon during a CES keynote presentation….
Retailers are in a constant state of intense competition, not just with each other, but also with online retailers. They also struggle to reach distracted customers, who would rather look up deals on their smartphones than pay attention to advertisements. So with all the competition, how can retailers get an edge? What role does digital…
When selecting a digital signage system, you have to consider a variety of moving parts. It’s not as simple as selecting a device, plugged it in and letting it run. You have to consider what type of display to buy, what type of software to buy, how to product content and how to manage the…
A digital signage solution can sometimes represent a hefty financial outlay, but the cost of digital signage can be offset by its income potential. Whether you have corporate digital signage, digital signage for education, government digital signage, hospitality signage or whatever, your messages can not only end up paying for the whole deployment, but actually…
2017 was an innovative year for digital signage, and 2018 promises to have even more going on. Both organizations and the public have embraced the digitalization of…well, everything…and they want more. Displays get cooler Screens are going to get even wider than they are now, yet slimmer than ever before. The advance word is that…
Is your digital content driving interest and engagement or leaving the audience unimpressed? An Intel study found that digital communications capture 400 percent more views than static signage. But not all digital content is created equal. There are myriad of digital communications strategies and as technology advances, so do the capabilities of content. Less than…
All retailers know that the holidays are both rewarding and challenging. They can make a lot of extra sales, but they also have to compete with online retailers such as Amazon. With all this competition, retailers need every advantage they can get. Many retailers are embracing digital signage to not only boost sales, but also…
Many end users approach digital signage adoption carefully, because it is very easy to break the bank. It’s easy to sink a lot of cash into an expensive 4K or even a 3-D solution only to realize you don’t have much leftover for content creation or software to power that content. When picking up the…
To be successful in the highly competitive real estate industry, agents are looking to enhance their customer relationships by utilising technology to provide increased flexibility. Adopting digital media positions an agency as an innovative market leader and is a powerful, cost effective tool for communicating with current and prospective customers. As consumer markets continue to…
In the era of everything going digital, it should come as no surprise that advertising, including traditional signs and billboards, is eager to get in on the action. As the use of physical advertising continues to taper off, digital signage is rising, and, according to Digital Signage Today, this is due to three benefits not offered by…