How can digital signage deliver better retail experiences to lift sales?

Retailers are in a constant state of intense competition, not just with each other, but also with online retailers. They also struggle to reach distracted customers, who would rather look up deals on their smartphones than pay attention to advertisements. So with all the competition, how can retailers get an edge? What role does digital…

5 ways to get the cash flowing with digital signage

A digital signage solution can sometimes represent a hefty financial outlay, but the cost of digital signage can be offset by its income potential.  Whether you have corporate digital signage, digital signage for education, government digital signage, hospitality signage or whatever, your messages can not only end up paying for the whole deployment, but actually…

7 rules to deliver engaging content

Is your digital content driving interest and engagement or leaving the audience unimpressed? An Intel study found that digital communications capture 400 percent more views than static signage. But not all digital content is created equal. There are myriad of digital communications strategies and as technology advances, so do the capabilities of content. Less than…

Digital signage boosts real estate customer experience

To be successful in the highly competitive real estate industry, agents are looking to enhance their customer relationships by utilising technology to provide increased flexibility. Adopting digital media positions an agency as an innovative market leader and is a powerful, cost effective tool for communicating with current and prospective customers. As consumer markets continue to…

3 digital signage resolutions for 2018

“Auld Lang Syne.” We sing it as one year ends and the next begins, but do you really know what it means? The title and key phrase of a 1788 Scots poem by Robert Burns, the phrase “auld lang syne ” literally translates as times long past, old long since, long, long ago, days gone…

3 future trends set to change the digital signage landscape

The digital signage landscape is always the same, but also changing at the same time. You are always going to have a display, content and a way to control the content, but the ways in which digital signage can reach audiences are changing all the time. It is absolutely necessary to stay on the cutting edge…

What is Digital Signage?

Digital signage is the generic term for displaying information to a targeted audience, at a selected location and moment using digital screens. Digital signage is THE way forward for customer communications in the 21st Century. Digital signage, also known as digital sign, digital place-based media, digital screen network, narrow casting, and electronic billboards, is a network…

What is digital signage

Digital signage is a sub segment of signage. Digital signages use technologies such as LCD, LED and Projection to display content such as digital images, video, streaming media, and information. They can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants, and corporate buildings etc., to provide wayfinding, exhibitions, marketing and…

Why Digital Signage?

Put your message where it matters! The digital signage advertising is more beneficial compared to traditional promoters due to the following advantages: Always up-to-date – quick and instant change of content Visual advertisement is more eye-catching to viewers compared to traditional advertising This attractive and innovative visual media not only catch the attention of your…